DNP Deep Dive: Why America Gives w/ Michelle Boggs, Executive Nonprofit Industry Advisor @ Classy

Dynamic Nonprofits

Why do Americans give? It's the question which drives our fundraising strategies and holds the keys to improving our relationships with donors. Classy's Michelle Boggs joins the show to answer that foundational question and much more as Michelle and Dan deep dive into Classy's annual "Why America Gives" report. You'll want to have a notepad ready (and perhaps listen through a second time) as they comb through the report's findings and discuss actional tips your organization can take from them to optimize your program. Topics discussed include: - The history of "Why America Gives" and what makes it unique among a sea of industry reports and data - The different ways Americans are looking to give back to nonprofits (hint: It's about more than donating money) - Passive donors versus loyal donors. What's the difference and why each are critical to maximizing your program's impact - Donors' resilience in the face of economic headwinds and how donors budget giving into their annual spending plans - Reasons why some donors increased giving in 2022 - How to build loyalty through multi-channel engagement - Generational differences in giving and the important role younger donors (and even non-donors) play in building a successful program Plus, so much more in this conversation which will give you unique insight into giving and inspire many test ideas for the year ahead. Thanks to Michelle for taking the time to join Dynamic Non-Profits for this important discussion. If our chat inspires you, please subscribe to the Dynamic Non-Profits Podcast and rate and review the program. It's the very best way to help support our mission to provide value to the non-profit sector and advocate for an unsiloed approach to fundraising. Enjoy the show! Show Notes: DOWNLOAD "WHY AMERICA GIVES" AND WATCH-A-LONG WITH MICHELLE AND DAN https://www.classy.org/why-america-gives/ LEARN MORE ABOUT CLASSY AND VIEW MORE OF THEIR ORIGINAL RESEARCH https://www.classy.org/ CONNECT WITH MICHELLE ON LINKEDIN https://www.linkedin.com/in/michelleboggssfl/