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GiveDirectly: How to Grow Effective Work beyond EA | Harris Roberts | EAGxBerlin 2023
Manage episode 383174130 series 3503936
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GiveDirectly grew 6x during COVID-19, in part because the realities of the pandemic made cash transfers exciting to many more people than before. Two years later, a senior leader from their growth team shares lessons learned about to build and adapt an effective-intervention brand to multiple audiences and retain mass-appeal.
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