It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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59: @60SecondBourbonReview
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Content provided by GoSocial. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GoSocial or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Louisville born and bred Steve Higdon took TikTok by storm when he released his short bourbon reviews. We sit down with Steve to learn how his account came to be, where he’s taking his loyal audience next and which bourbon he’d like to crack open this holiday if he had his choice.
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59: @60SecondBourbonReview
Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry
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Manage episode 308046455 series 2389654
Content provided by GoSocial. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GoSocial or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Louisville born and bred Steve Higdon took TikTok by storm when he released his short bourbon reviews. We sit down with Steve to learn how his account came to be, where he’s taking his loyal audience next and which bourbon he’d like to crack open this holiday if he had his choice.
87 episodes
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Similar to Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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