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64: @TheSocialSipper
Manage episode 328666839 series 2389654
Content provided by GoSocial. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GoSocial or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
After starting with a foodie account Carolyn of @TheSocialSipper pivoted to cocktails and started sharing useful tips both photography and recipes. She honed in on her ideal follower and crafted content to speak to that audience. She stayed laser focused on her audience and asked herself would my ideal follower like this cocktail? She kept her feed bright, colorful and clean and didn’t worry about being on every platform but rather the network her ideal followers would spend their most time on. From Empress Gin to Crate & Barrel, Carolyn has turned her social account into successful partnerships.
89 episodes
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Manage episode 328666839 series 2389654
Content provided by GoSocial. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GoSocial or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
After starting with a foodie account Carolyn of @TheSocialSipper pivoted to cocktails and started sharing useful tips both photography and recipes. She honed in on her ideal follower and crafted content to speak to that audience. She stayed laser focused on her audience and asked herself would my ideal follower like this cocktail? She kept her feed bright, colorful and clean and didn’t worry about being on every platform but rather the network her ideal followers would spend their most time on. From Empress Gin to Crate & Barrel, Carolyn has turned her social account into successful partnerships.
89 episodes
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Similar to Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry
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continue reading
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…
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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