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Culture as the secret ingredient - Richard Reed and the Innocent story

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Manage episode 193405271 series 1333362
Content provided by Bruce Daisley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bruce Daisley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Richard Reed was one the founders of Innocent - the most unlikely David taking on the Goliaths of the soft drinks business. With little more than a perky brand, unbounded optimism and a winning culture they're become the biggest juice brand in the UK.


So how did Richard build this exceptional culture? What was the Innocent version of 'Don't Be Evil'? Richard shares special techniques like 'learn one, do one, teach one' that helped share a climate of humble learning.


Richard talks about his new book 'If I Could Tell You One Thing' advice from the most respected people in the world, plus Michael McIntyre.

Become a member at https://plus.acast.com/s/eatsleepworkrepeat.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

192 episodes

Artwork
iconShare
 
Manage episode 193405271 series 1333362
Content provided by Bruce Daisley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bruce Daisley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Richard Reed was one the founders of Innocent - the most unlikely David taking on the Goliaths of the soft drinks business. With little more than a perky brand, unbounded optimism and a winning culture they're become the biggest juice brand in the UK.


So how did Richard build this exceptional culture? What was the Innocent version of 'Don't Be Evil'? Richard shares special techniques like 'learn one, do one, teach one' that helped share a climate of humble learning.


Richard talks about his new book 'If I Could Tell You One Thing' advice from the most respected people in the world, plus Michael McIntyre.

Become a member at https://plus.acast.com/s/eatsleepworkrepeat.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

192 episodes

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