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The Secret to Marketing Across Broad Audiences
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Hannah Gates is the Head of Marketing at Reliefband Technologies, creators of anti-nausea wristbands. As a brand marketer and leader, she has built and scaled global health and wellness brands, start-ups, and unicorns. Hannah has experience creating and executing creative visions, enhancing the customer journey, and developing content strategies.
In this episode…Marketing a brand is tough enough, but when your brand appeals to everyone, it can be even more challenging. How can you convince a broader market of your products’ uses while fostering a cohesive brand story?
Marketing problem-solver Hannah Gates has faced and conquered this dilemma when marketing an anti-nausea band’s widespread uses to the market. She recommends segmenting your target audiences based on specific needs and marketing directly to those subgroups to create authentic connections. This allows for greater personalization while remaining true to your ethos. To gain market share and stay ahead of the curve, strategize and test new marketing strategies to set yourself up for future success.
In this Ecom Experiences podcast episode, Samir Balwani sits down with Hannah Gates, the Head of Marketing at Reliefband Technologies, to discuss comprehensive marketing tactics. Hannah explains how to educate diverse audiences about your product, the importance of balancing strategy with creativity, and her marketing journey with notable brands.
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