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Kalibre Clothing's Rebirth: A Journey of Determination and Passion with Founder Jason
Manage episode 364313117 series 3350708
https://kalibreclothing.co.uk/
What does it take to rebrand a clothing business in just 18 months, and how can an ice bath routine improve your mindset and muscle soreness? Find out as we chat with Jason, the owner of Kalibre Clothing, an e-retailer specialising in minimalistic, contemporary, going out clothing. We cover everything from his journey joining the military at 18 to working in security, and eventually finding his passion in the clothing industry.
Learn about Jason's resilience and determination as he shares the story behind rebranding Caliber Clothing, shifting from a streetwear brand to a more minimalistic and contemporary look. We dive into the challenges he faced during the process and how questioning his passion for the venture led to a more authentic representation of the brand. Plus, we explore various aspects of building and scaling a successful clothing brand, including organic influencer marketing and Facebook ads.
Discover how Jason managed to create a self-sustaining cycle with his investment into Kalibre Clothing, and the importance of having a mentor to help navigate uncharted waters in business. We also discuss the benefits of building a strong community around your brand and maintaining its values from the foundation up. Don't miss out on this inspiring and informative conversation with the man behind Kalibre Clothing!
Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.gold
Claim an extended free trial as a show listener.
EcomGold is brought to you by:
Rewind Shopify App.
Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/
Sendlane.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/
Follow Finn on Twitter: https://twitter.com/finn_radford
Chapters
1. Resilience in Caliber Clothing (00:00:00)
2. Resilience and Rebranding in Business (00:07:00)
3. Rebranding and Starting Over With Caliber (00:16:46)
4. Rebranding and Investment for Growth (00:21:18)
5. Self-Sufficient Clothing Brand With Investment (00:25:35)
6. Organic Influencer Marketing and Facebook Ads (00:37:33)
7. Scaling and Outsourcing for Business Growth (00:42:55)
8. Building a Brand and Community (00:55:16)
87 episodes
Manage episode 364313117 series 3350708
https://kalibreclothing.co.uk/
What does it take to rebrand a clothing business in just 18 months, and how can an ice bath routine improve your mindset and muscle soreness? Find out as we chat with Jason, the owner of Kalibre Clothing, an e-retailer specialising in minimalistic, contemporary, going out clothing. We cover everything from his journey joining the military at 18 to working in security, and eventually finding his passion in the clothing industry.
Learn about Jason's resilience and determination as he shares the story behind rebranding Caliber Clothing, shifting from a streetwear brand to a more minimalistic and contemporary look. We dive into the challenges he faced during the process and how questioning his passion for the venture led to a more authentic representation of the brand. Plus, we explore various aspects of building and scaling a successful clothing brand, including organic influencer marketing and Facebook ads.
Discover how Jason managed to create a self-sustaining cycle with his investment into Kalibre Clothing, and the importance of having a mentor to help navigate uncharted waters in business. We also discuss the benefits of building a strong community around your brand and maintaining its values from the foundation up. Don't miss out on this inspiring and informative conversation with the man behind Kalibre Clothing!
Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.gold
Claim an extended free trial as a show listener.
EcomGold is brought to you by:
Rewind Shopify App.
Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/
Sendlane.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/
Follow Finn on Twitter: https://twitter.com/finn_radford
Chapters
1. Resilience in Caliber Clothing (00:00:00)
2. Resilience and Rebranding in Business (00:07:00)
3. Rebranding and Starting Over With Caliber (00:16:46)
4. Rebranding and Investment for Growth (00:21:18)
5. Self-Sufficient Clothing Brand With Investment (00:25:35)
6. Organic Influencer Marketing and Facebook Ads (00:37:33)
7. Scaling and Outsourcing for Business Growth (00:42:55)
8. Building a Brand and Community (00:55:16)
87 episodes
All episodes
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