S2 EP5: Frances Tang, Founder - Awkward Essentials.

Ecom Gold

How do you make intimacy, and specifically the associated cleanup operations, less awkward? That is the mission of founder and today's special guest Francis Tang of Awkward Essentials. The Asian-American entrepreneur, who has been affectionately dubbed “Captain Awkward,” founded her brand in 2019 after inventing the dripstick, a medical-grade sponge that absorbs fluid in the vagina post-sex. However, in a world sensitive to taboo how do you find product market fit and acquire customers. This is one of the many challenges Francis and her team are breaking through on their journey to making sex less awkward.

Website: https://awkwardessentials.com/

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