eCommerce Evolution: FedEx’s Ryan Kelly on Commercial Strategy and Sustainability

eCom Logistics Podcast

ABOUT THE GUEST:

Ryan Kelly is the Vice President of Commercialization at FedEx, where he leads the company's e-commerce and digital strategies. With over 25 years of experience spanning investment banking, corporate strategy, and logistics, Ryan has helped shape the future of global supply chains. His work at FedEx focuses on developing innovative products and solutions, establishing strategic alliances, and commercializing digital platforms. Previously, Ryan played a pivotal role in Genco's acquisition by FedEx and led corporate development initiatives at ATC. He is a recognized thought leader in logistics and supply chain innovation.

HIGHLIGHTS:

[00:02:03] From Investment Banking to Logistics Leadership

[00:04:00] Commercializing Digital Solutions: Navigating Ecosystem Integration

[00:07:00] Technology Gaps: Challenges and Opportunities in E-Commerce Platforms

[00:11:00] Sustainability in Supply Chain: Reducing Waste and Emissions

[00:21:00] Returns Management: Addressing Fraud and Optimizing Policies

[00:34:00] Supply Chain Strategy: Efficient Fulfillment and Inventory Management

QUOTES:

[00:07:00] - "Many third-party solutions overlook fundamental logistics signals, creating misinterpretations that can harm delivery performance." - Ryan Kelly

[00:11:22] - "Sustainability is about more than just emissions; it's about reducing waste and improving overall supply chain efficiency." - Ryan Kelly

[00:19:46] - "Peer-to-peer delivery solutions are often the most unsustainable, while route-based networks add efficiency most people don’t consider." - Ryan Kelly

[00:21:14] - "There’s a growing need for industry-wide data sharing to prevent returns abuse and catch fraud early, similar to what financial institutions do." - Ninaad Acharya

[00:30:17] - "A strong returns policy isn’t just a logistics decision—it’s a marketing tool that reduces risk for the customer and enhances their buying experience." - Ryan Kelly

[00:38:53] - "Brands need to consider the whole picture, not just shipping costs—fulfilling from the right location can prove far more cost-effective in the long run." - Dan Coll

FIND MORE ABOUT THE GUEST:

LinkedIn: Ryan Kelly

Website: FedEx