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Profiting With Amazon’s Untapped Goldmine | DSP Ad Strategies With George Meressa

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Manage episode 407316779 series 3559473
Content provided by Josh Hadley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Hadley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

George Meressa is the Founder and CEO of Clear Ads, a London-based brands-focused Amazon advertising agency. George has over 10 years of digital advertising experience, working for Google, Amazon, Bing, LinkedIn, and Facebook pay-per-click platforms. Through these platforms, he’s partnered with hundreds of advertisers worldwide across various industries and sectors.

In this episode…

In a saturated pool of Amazon marketplace sellers, brands aggressively search for creative methods to stand out against their competition. One guaranteed approach to consider is advertising using Amazon’s Demand-Side-Platform (DSP) to boost brand awareness. Amazon DSP ads enable advertisers to programmatically buy display, video, and audio ads both on and off Amazon, targeting existing and potential customers. However, Amazon sellers new to DSP shouldn’t expect an uptick in sales just by joining the platform.

George Meressa, digital marketer-turned-Amazon DSP advertising expert, explains DSP advertising isn’t an effective strategy if a product is underperforming. To generate increasing sales, a product must produce at least 5000 impressions per month. If you’ve reached an impasse and are unsure of how to leverage advertising, you may need the services of a DSP advertising provider such as Clear Ads. At Clear Ads, Amazon DSP advertising experts help you identify your target audience, determine desirable product locations, and create advert content to maximize product visibility and sales. Additionally, Clear Ads cultivates consistent contact and provides monthly reports outlining your account’s productivity and performance.

In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews George Meressa, Founder and CEO of Clear Ads, to discuss the best DSP advertising strategies for growing a business. George explains the difference between DSP advertising and sponsored advertising, how to access Amazon DSP, and shares successful brand-growth case studies.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

  continue reading

102 episodes

Artwork
iconShare
 
Manage episode 407316779 series 3559473
Content provided by Josh Hadley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Hadley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

George Meressa is the Founder and CEO of Clear Ads, a London-based brands-focused Amazon advertising agency. George has over 10 years of digital advertising experience, working for Google, Amazon, Bing, LinkedIn, and Facebook pay-per-click platforms. Through these platforms, he’s partnered with hundreds of advertisers worldwide across various industries and sectors.

In this episode…

In a saturated pool of Amazon marketplace sellers, brands aggressively search for creative methods to stand out against their competition. One guaranteed approach to consider is advertising using Amazon’s Demand-Side-Platform (DSP) to boost brand awareness. Amazon DSP ads enable advertisers to programmatically buy display, video, and audio ads both on and off Amazon, targeting existing and potential customers. However, Amazon sellers new to DSP shouldn’t expect an uptick in sales just by joining the platform.

George Meressa, digital marketer-turned-Amazon DSP advertising expert, explains DSP advertising isn’t an effective strategy if a product is underperforming. To generate increasing sales, a product must produce at least 5000 impressions per month. If you’ve reached an impasse and are unsure of how to leverage advertising, you may need the services of a DSP advertising provider such as Clear Ads. At Clear Ads, Amazon DSP advertising experts help you identify your target audience, determine desirable product locations, and create advert content to maximize product visibility and sales. Additionally, Clear Ads cultivates consistent contact and provides monthly reports outlining your account’s productivity and performance.

In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews George Meressa, Founder and CEO of Clear Ads, to discuss the best DSP advertising strategies for growing a business. George explains the difference between DSP advertising and sponsored advertising, how to access Amazon DSP, and shares successful brand-growth case studies.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

  continue reading

102 episodes

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