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Ep. 012 - Pricing: The Neglected Child of PPC
Manage episode 312874101 series 3250103
In this episode, we take a look at why pricing is forgotten when it comes to PPC, how clear communication between marketing and pricing teams is critical to success and share how you can use pricing to improve your campaign conversions.
Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve). Guest: Emmanuel Aremu (Growth Director at BlackCurve).
57 episodes
Manage episode 312874101 series 3250103
In this episode, we take a look at why pricing is forgotten when it comes to PPC, how clear communication between marketing and pricing teams is critical to success and share how you can use pricing to improve your campaign conversions.
Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve). Guest: Emmanuel Aremu (Growth Director at BlackCurve).
57 episodes
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