It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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Ep. 039 - Pricing in 2023
Manage episode 349952001 series 3250103
Content provided by BlackCurve. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlackCurve or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast, we reflect back on the topics of eCommerce Matters episodes in 2022, which include: the link between pricing decisions and your google ads/organic performance, how to focus your pricing decision-making when you have thousands of SKUs, the importance of understanding how to optimise your digital shelf, how to get the most out of BlackCurve pricing insights, what are the best pricing rules for eCommerce SMBs, what is Decision Intelligence, how headless pricing can give the Enterprise customer extreme flexibility, as well as some of the best eCommerce software out there today.
We also make our predictions for what e-commerce companies should be doing in 2023, to make sure their pricing game is market-leading.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
57 episodes
Share
Manage episode 349952001 series 3250103
Content provided by BlackCurve. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlackCurve or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast, we reflect back on the topics of eCommerce Matters episodes in 2022, which include: the link between pricing decisions and your google ads/organic performance, how to focus your pricing decision-making when you have thousands of SKUs, the importance of understanding how to optimise your digital shelf, how to get the most out of BlackCurve pricing insights, what are the best pricing rules for eCommerce SMBs, what is Decision Intelligence, how headless pricing can give the Enterprise customer extreme flexibility, as well as some of the best eCommerce software out there today.
We also make our predictions for what e-commerce companies should be doing in 2023, to make sure their pricing game is market-leading.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
57 episodes
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Similar to eCommerce Matters
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
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In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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