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Crafting Controversy: The Explosive Growth of Liquid Death

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Manage episode 411590393 series 3246070
Content provided by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In This Episode:🚀 The Rise from DTC to a $1.4 Billion Valuation: We'll chug down the incredible journey of Liquid Death, from pushing water cans on Amazon to sliding onto the shelves of 60,000 retail locations. Discover how a DTC brand stirs the retail pot!

🛠️ Growth Pains & Supply Chains: Explore the challenges of late moves to domestic production, and how supply chain snags can bottleneck even the most popular products.

🎨 Marketing Masterstroke: Is there a line between entertainment and product? Liquid Death doesn't think so. Learn how a punk rock, skater ethos blended with marketing genius to create an unbeatable brand aura.

👀 Big Moves in M&A: Pouring out predictions, we discuss Liquid Death's potential attractiveness to major players in the alcohol industry, IPO aspirations, and the gritty side of entrepreneurship and acquisitions.

🌍 Making Sustainability Cool: Listen in as we highlight Liquid Death's commitment to eco-friendliness and their crusade against plastic by making water 'cool'.

🍩 Sweet Insights Beyond Water: Sneak a peek into Krispy Kreme's new operational moves and the wave of at-home ice cream makers reshaping the industry.

Prepare to be inspired, educated, and maybe a little entertained as we unpack what makes Liquid Death a case study in defying norms and creating a ripple effect in the e-commerce space. 🏴‍☠️

Links:

Save the Bros - https://www.youtube.com/watch?v=ewBG_jmMI40

Liquid Death commercial - https://www.youtube.com/watch?v=EeRADNpdKD4

Spotify platlist: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAw?si=m0Oc7I3NTCiS_SKr1Y_O4w&nd=1&dlsi=e0e801ba8ed34595

Killer Baby Namer - https://www.humanaut.is/projects/liquid-death/

Elf -https://liquiddeath.com/pages/corpse-paint-liquid-death-x-e-l-f-cosmetics

Country club - https://liquiddeath.com/pages/sell-your-soul

Tony Hawk - https://www.youtube.com/watch?v=gl7MRPWSw_M

Ebay ad auction - https://liquiddeath.com/pages/biggest-ad-ever

  continue reading

78 episodes

Artwork
iconShare
 
Manage episode 411590393 series 3246070
Content provided by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In This Episode:🚀 The Rise from DTC to a $1.4 Billion Valuation: We'll chug down the incredible journey of Liquid Death, from pushing water cans on Amazon to sliding onto the shelves of 60,000 retail locations. Discover how a DTC brand stirs the retail pot!

🛠️ Growth Pains & Supply Chains: Explore the challenges of late moves to domestic production, and how supply chain snags can bottleneck even the most popular products.

🎨 Marketing Masterstroke: Is there a line between entertainment and product? Liquid Death doesn't think so. Learn how a punk rock, skater ethos blended with marketing genius to create an unbeatable brand aura.

👀 Big Moves in M&A: Pouring out predictions, we discuss Liquid Death's potential attractiveness to major players in the alcohol industry, IPO aspirations, and the gritty side of entrepreneurship and acquisitions.

🌍 Making Sustainability Cool: Listen in as we highlight Liquid Death's commitment to eco-friendliness and their crusade against plastic by making water 'cool'.

🍩 Sweet Insights Beyond Water: Sneak a peek into Krispy Kreme's new operational moves and the wave of at-home ice cream makers reshaping the industry.

Prepare to be inspired, educated, and maybe a little entertained as we unpack what makes Liquid Death a case study in defying norms and creating a ripple effect in the e-commerce space. 🏴‍☠️

Links:

Save the Bros - https://www.youtube.com/watch?v=ewBG_jmMI40

Liquid Death commercial - https://www.youtube.com/watch?v=EeRADNpdKD4

Spotify platlist: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAw?si=m0Oc7I3NTCiS_SKr1Y_O4w&nd=1&dlsi=e0e801ba8ed34595

Killer Baby Namer - https://www.humanaut.is/projects/liquid-death/

Elf -https://liquiddeath.com/pages/corpse-paint-liquid-death-x-e-l-f-cosmetics

Country club - https://liquiddeath.com/pages/sell-your-soul

Tony Hawk - https://www.youtube.com/watch?v=gl7MRPWSw_M

Ebay ad auction - https://liquiddeath.com/pages/biggest-ad-ever

  continue reading

78 episodes

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