Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Content provided by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Optimizing Ecommerce Ads: Insights from Samir Balwani of QRY
Manage episode 394104868 series 3246070
Content provided by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Manage episode 394104868 series 3246070
Content provided by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join Nathan in this insightful episode of Ecommerce On Tap as he interviews Samir Balwani, CEO of QRY, a leading paid media agency. They delve into the intricacies of managing effective Facebook and Google ad campaigns for ecommerce brands.
Samir shares expert advice for planning your 2024 media strategy, including accounting for major events like the Summer Olympics and Election. He also provides tips on avoiding sales downturns after the holidays and the importance of analyzing customer shopping trends to optimize channel focus.
The discussion covers the critical aspects of attribution platforms, incrementality testing, and marketing mix modeling. Samir emphasizes that while creating visuals may be straightforward, developing impactful messaging is the real challenge in advertising.
Learn how AI is transforming the creative process and why testing significant changes is more effective than tweaking minor details. Plus, get an inside look at how QRY significantly increased Peak Design’s online revenue.
This episode is packed with valuable tips and strategies for anyone looking to enhance their ecommerce advertising efforts.
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Similar to Ecommerce On Tap
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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