Increasing Revenue in 3 Seconds With Lauren Schwartz, Creative Director of The Loft 325

eCommerce Profits Podcast

Lauren Schwartz is the Founder and Creative Director of The Loft 325, an agency that creates and optimizes paid advertising campaigns for ecommerce companies ready to grow. Lauren is a highly sought-after creative strategist and digital marketing thought leader in the ecommerce space.

Lauren is a design professional by trade and has over 15 years of experience in design, with the past eight years in digital marketing and ecommerce. She has worked with disruptive beauty brands such as Colour Pop, Love Wellness, APL Snow Teeth Whitening, Born Primitive, Top Socks, and many more.

In this episode…

Creative advertising can potentially increase your revenue in three seconds. Why? Because that’s how long your paid ad takes to either convert or fail — and your ad creative has everything to do with it. Unfortunately, many brands overlook the importance of creatives and end up running unprofitable ads.

Even worse, some brands spend a lot on ads creative but cannot test their effectiveness before spending a chunk of their ad budget with little or nothing to show for it. If you’re looking to improve your revenue through media buying, this episode is for you.

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder and Creative Director of The Loft 325, Lauren Schwartz. They discuss the importance of creatives in paid ads, fitting media buying into your growth plans, why paid ads are not for everyone, indicators for ad creative success, and more.