A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
Content provided by MIT_IDE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MIT_IDE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
EF11: Digital Experimentation and Peer Effects with Dean Eckles
MP3•Episode home
Manage episode 172900911 series 1201860
Content provided by MIT_IDE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MIT_IDE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Show notes: ide.mit.edu/news-events-media?type_1=podcast This podcast is all about digital experimentation. We discuss why it's useful, why it's harder that it seems, and best practices. Our guest is Dean Eckles, who is an assistant professor at MIT Sloan and previously worked at Facebook as a research scientist. We begin the conversation by describing how the human-computer interaction approach to studying digital systems differs from the marketing approach. We then discuss digital experiments, and how they can be used to both study policy and to learn about behavior. We then discuss when 'big data' is necessary for experiments to be informative and the possibility of non-parametric methods for inference. Next, we move on to Dean's research on peer effects between users on Facebook. We finish with advice for researchers collaborating with the private sector.
…
continue reading
13 episodes
MP3•Episode home
Manage episode 172900911 series 1201860
Content provided by MIT_IDE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MIT_IDE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Show notes: ide.mit.edu/news-events-media?type_1=podcast This podcast is all about digital experimentation. We discuss why it's useful, why it's harder that it seems, and best practices. Our guest is Dean Eckles, who is an assistant professor at MIT Sloan and previously worked at Facebook as a research scientist. We begin the conversation by describing how the human-computer interaction approach to studying digital systems differs from the marketing approach. We then discuss digital experiments, and how they can be used to both study policy and to learn about behavior. We then discuss when 'big data' is necessary for experiments to be informative and the possibility of non-parametric methods for inference. Next, we move on to Dean's research on peer effects between users on Facebook. We finish with advice for researchers collaborating with the private sector.
…
continue reading
13 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.