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EF6: Digital Advertising and Privacy with Catherine Tucker
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Manage episode 156830079 series 1201860
Content provided by MIT_IDE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MIT_IDE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Show notes: http://ide.mit.edu/news-events-media?type_1=podcast In this podcast we talk about multiple aspects of digital advertising, privacy, and big data. Our guest is Catherine Tucker of MIT's Sloan School of Management. Catherine is one of the world's foremost experts on digital advertising and privacy. We begin this conversation by discussing why digital advertising is interesting and the unique perspectives that academics bring to the topic. We then move on to specific aspects of digital advertising, such as re-targeting, ad blockers, and the effectiveness of native ads on Twitter. Lastly, we discuss whether big data brings a sustainable competitive advantage to companies that possess it.
…
continue reading
13 episodes
MP3•Episode home
Manage episode 156830079 series 1201860
Content provided by MIT_IDE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MIT_IDE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Show notes: http://ide.mit.edu/news-events-media?type_1=podcast In this podcast we talk about multiple aspects of digital advertising, privacy, and big data. Our guest is Catherine Tucker of MIT's Sloan School of Management. Catherine is one of the world's foremost experts on digital advertising and privacy. We begin this conversation by discussing why digital advertising is interesting and the unique perspectives that academics bring to the topic. We then move on to specific aspects of digital advertising, such as re-targeting, ad blockers, and the effectiveness of native ads on Twitter. Lastly, we discuss whether big data brings a sustainable competitive advantage to companies that possess it.
…
continue reading
13 episodes
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