Kelly Sarabyn & Asher Mathew: The Partner Ops Survey is Launched!

Ecosystem Aces

Check out this session from the day the now famous report, “The State of Partner Ops and Programs 2022” was launched!
Kelly Sarabyn, Platform Ecosystem Advocate at HubSpot and Asher Mathew, VP, GTM - Data & Sales Intelligence Cloud at Demandbase, join to discuss the results of this blockbuster report. The two, along with Jay McBain, Chief Analyst with Canalys and Scott Brinker, VP Platform Ecosystems with HubSpot, conducted a survey getting responses from 664 participants to give you the best outlook on partner ops today.
Some of their findings might surprise and encourage you. For example, the biggest correlation for companies driving 26% or more of their revenue from partnerships was having a partner ops team of at least 5 or more. Kelly and Asher also dive into how listeners are best suited to use the report.
And go ahead and take a shot, because (no surprise to Chip!) the most common theme to be found was trust. But you’ll have to listen in for the rest as the four have delivered some fascinating takeaways that you won’t get anywhere else.
Here are some additional episodes featuring other ecosystem leaders that might interest you:

• #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem
• #156 Libby Greco: Get Out There and Break The Glass
• #154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?
• #152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era
• #151 Mike Stocker: Close 40% More Deals with Partner Influence

Links & Resources

• Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.
• Download The Ultimate Guide to Drive Co-sell Partnerships!
• Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.
• Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
• Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.
• To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: [e-mail]

This episode of Ecosystem Aces is sponsored by WorkSpan.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.