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Kelly Sarabyn & Asher Mathew: The Partner Ops Survey is Launched!

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Manage episode 355944412 series 2285258
Content provided by WorkSpan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WorkSpan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Check out this session from the day the now famous report, “The State of Partner Ops and Programs 2022” was launched!
Kelly Sarabyn, Platform Ecosystem Advocate at HubSpot and Asher Mathew, VP, GTM - Data & Sales Intelligence Cloud at Demandbase, join to discuss the results of this blockbuster report. The two, along with Jay McBain, Chief Analyst with Canalys and Scott Brinker, VP Platform Ecosystems with HubSpot, conducted a survey getting responses from 664 participants to give you the best outlook on partner ops today.
Some of their findings might surprise and encourage you. For example, the biggest correlation for companies driving 26% or more of their revenue from partnerships was having a partner ops team of at least 5 or more. Kelly and Asher also dive into how listeners are best suited to use the report.
And go ahead and take a shot, because (no surprise to Chip!) the most common theme to be found was trust. But you’ll have to listen in for the rest as the four have delivered some fascinating takeaways that you won’t get anywhere else.
Here are some additional episodes featuring other ecosystem leaders that might interest you:

Links & Resources

This episode of Ecosystem Aces is sponsored by WorkSpan.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.
  continue reading

208 episodes

Artwork
iconShare
 
Manage episode 355944412 series 2285258
Content provided by WorkSpan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WorkSpan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Check out this session from the day the now famous report, “The State of Partner Ops and Programs 2022” was launched!
Kelly Sarabyn, Platform Ecosystem Advocate at HubSpot and Asher Mathew, VP, GTM - Data & Sales Intelligence Cloud at Demandbase, join to discuss the results of this blockbuster report. The two, along with Jay McBain, Chief Analyst with Canalys and Scott Brinker, VP Platform Ecosystems with HubSpot, conducted a survey getting responses from 664 participants to give you the best outlook on partner ops today.
Some of their findings might surprise and encourage you. For example, the biggest correlation for companies driving 26% or more of their revenue from partnerships was having a partner ops team of at least 5 or more. Kelly and Asher also dive into how listeners are best suited to use the report.
And go ahead and take a shot, because (no surprise to Chip!) the most common theme to be found was trust. But you’ll have to listen in for the rest as the four have delivered some fascinating takeaways that you won’t get anywhere else.
Here are some additional episodes featuring other ecosystem leaders that might interest you:

Links & Resources

This episode of Ecosystem Aces is sponsored by WorkSpan.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.
  continue reading

208 episodes

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