Sideload #07 - Land of a thousand gadgets: IFA insights


Manage episode 186692671 series 1396993
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Fighting drones, seventies revivals and digital convergence were all on show at IFA. But how does a brand cut through the noise at such a busy tech show? Tim Weber and George Leney share their insights from Berlin.

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