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683 | News from the EDGE | Week of 5.13.2024
Manage episode 418828907 series 2391116
Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI.
The "Content Decay Exposed" delved into a conversation between Google's John Mueller and Lizzi Sassman as they tackled the challenge of content decay in the online sphere. This sheds light on Google's ongoing efforts to address and navigate the evolving landscape of search engine optimization.
Another noteworthy topic covered was Alphabet's interest in acquiring HubSpot, a leading marketing automation platform. The article "Alphabet Eyes HubSpot" provides insights into the ongoing acquisition talks between HubSpot and Google's parent company. This potential acquisition hints at Alphabet's strategic moves to bolster its presence in the digital marketing realm.
Erin and Mordy also discussed Google's unveiling of AI Overviews in the US, which revealed promising insights into higher click-through rates but with a notable absence of data for creators. This development underscores Google's continued integration of artificial intelligence into its services, promising improved user experiences but also raising questions about data accessibility and transparency for content creators.
Tune in to this week’s news episode to stay current on trending news topics and key AI information.
News from the EDGE:
[00:03:55] Content Decay Exposed: Google's John Mueller and Lizzi Sassman Tackle a Real SEO Challenge
[00:09:17] Alphabet Eyes HubSpot: Inside the Ongoing Acquisition Talks with Google's Parent Company
[00:12:00] EDGE of the Web Sponsor: Site Strategics
[00:13:36] Google Unveils AI Overviews in the US: Higher Click-Through Rates, But No Data for Creators Yet
AI Blitz:
[00:29:29] OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT
[00:30:09] Apple Wrapping Up OpenAI Deal to Bring ChatGPT Features to iOS 18
AI Tools:
[00:31:32] Voice AI & Text to Speech for Creators: Replica Voice Director
[00:33:23] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:35:10] Google Tried To Steal OpenAI's Thunder 45 Minutes Prior To OpenAI's GPT-4o Announcement
[00:35:18] Google: Video Pages Need To Be Super-Obvious Video Play Pages
[00:36:42] Google Search Confirms Deindexing Vast Amounts Of URLs In February 2024
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
Resources:
- Content Decay Exposed: Google's John Mueller and Lizzi Sassman Tackle a Real SEO Challenge
- Alphabet Eyes HubSpot: Inside the Ongoing Acquisition Talks with Google's Parent Company
- Google Unveils AI Overviews in the US: Higher Click-Through Rates, But No Data for Creators Yet
- OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT
- Apple Wrapping Up OpenAI Deal to Bring ChatGPT Features to iOS 18
- Voicenotes is an advanced note-taking app that uses AI to transcribe your spoken thoughts instantly
- Voice AI & Text to Speech for Creators: Replica Voice Director
- Google Tried To Steal OpenAI's Thunder 45 Minutes Prior To OpenAI's GPT-4o Announcement
- Google: Video Pages Need To Be Super-Obvious Video Play Pages
- Google Search Confirms Deindexing Vast Amounts Of URLs In February 2024
#StandwithUkraine edgeofthewebradio.com/ukraine
774 episodes
683 | News from the EDGE | Week of 5.13.2024
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
Manage episode 418828907 series 2391116
Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI.
The "Content Decay Exposed" delved into a conversation between Google's John Mueller and Lizzi Sassman as they tackled the challenge of content decay in the online sphere. This sheds light on Google's ongoing efforts to address and navigate the evolving landscape of search engine optimization.
Another noteworthy topic covered was Alphabet's interest in acquiring HubSpot, a leading marketing automation platform. The article "Alphabet Eyes HubSpot" provides insights into the ongoing acquisition talks between HubSpot and Google's parent company. This potential acquisition hints at Alphabet's strategic moves to bolster its presence in the digital marketing realm.
Erin and Mordy also discussed Google's unveiling of AI Overviews in the US, which revealed promising insights into higher click-through rates but with a notable absence of data for creators. This development underscores Google's continued integration of artificial intelligence into its services, promising improved user experiences but also raising questions about data accessibility and transparency for content creators.
Tune in to this week’s news episode to stay current on trending news topics and key AI information.
News from the EDGE:
[00:03:55] Content Decay Exposed: Google's John Mueller and Lizzi Sassman Tackle a Real SEO Challenge
[00:09:17] Alphabet Eyes HubSpot: Inside the Ongoing Acquisition Talks with Google's Parent Company
[00:12:00] EDGE of the Web Sponsor: Site Strategics
[00:13:36] Google Unveils AI Overviews in the US: Higher Click-Through Rates, But No Data for Creators Yet
AI Blitz:
[00:29:29] OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT
[00:30:09] Apple Wrapping Up OpenAI Deal to Bring ChatGPT Features to iOS 18
AI Tools:
[00:31:32] Voice AI & Text to Speech for Creators: Replica Voice Director
[00:33:23] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:35:10] Google Tried To Steal OpenAI's Thunder 45 Minutes Prior To OpenAI's GPT-4o Announcement
[00:35:18] Google: Video Pages Need To Be Super-Obvious Video Play Pages
[00:36:42] Google Search Confirms Deindexing Vast Amounts Of URLs In February 2024
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
Resources:
- Content Decay Exposed: Google's John Mueller and Lizzi Sassman Tackle a Real SEO Challenge
- Alphabet Eyes HubSpot: Inside the Ongoing Acquisition Talks with Google's Parent Company
- Google Unveils AI Overviews in the US: Higher Click-Through Rates, But No Data for Creators Yet
- OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT
- Apple Wrapping Up OpenAI Deal to Bring ChatGPT Features to iOS 18
- Voicenotes is an advanced note-taking app that uses AI to transcribe your spoken thoughts instantly
- Voice AI & Text to Speech for Creators: Replica Voice Director
- Google Tried To Steal OpenAI's Thunder 45 Minutes Prior To OpenAI's GPT-4o Announcement
- Google: Video Pages Need To Be Super-Obvious Video Play Pages
- Google Search Confirms Deindexing Vast Amounts Of URLs In February 2024
#StandwithUkraine edgeofthewebradio.com/ukraine
774 episodes
All episodes
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