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Enter the Expert with Theresa Dunn: 8 Touch Points Needed for your Buyer's Journey
Manage episode 290874093 series 2821175
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8 touch points needed for your buyer's journey to help increase your chances in a potential customer to convert. Theresa discusses 8 areas and the strategies and tactics under each area.
- Unaware
- Aware
- Educate / Inform
- Interest
- Consider
- Remarket/Retarget (this is a step many forget when looking to convert in a full-funnel approach, not just for raising awareness at top of funnel)
- Intent
- Evaluate
Theresa Dunn is a modern marketer with 12+ years of building brand-to-demand experiences for SMB to Fortune 500 brands in Healthcare, Personal Care, CPG, Travel, Energy, Hardlines/DIY and Real Estate markets. Focus areas include strategic planning, digital/growth marketing, account-based marketing, digital media planning/buying and performance marketing management.
The Grovery Website
Theresa's Instagram
Facebook
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