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Crafting Unforgettable Events: Insights from Fundraising Experts
Manage episode 386607318 series 3503519
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In another engaging webinar with NXUnite, Jeff Porter is joined by Lauren Batterby, founder and CEO at Life Events Staffing, Scott Roseveare, president and co-founder of Risk Free Item Shop, and event consultant Tony Banks. These expert fundraisers share knowledge gained from decades in the nonprofit and charitable event industries, ensuring that your event will be engaging, profitable, and unforgettable.
Several common themes emerge on key elements for a successful event. Events need a clear, realistic goal communicated effectively. Highlight the impact of donations to engage donors emotionally. By leveraging technology and compelling storytelling, we increase donor engagement. Recent years have taught us the power of remote outreach and inclusive events accessible to all audiences. Event organizers must be open to redefining traditional event norms as donor demographics continue to change. The best way to increase net profitability at an event is by focusing on what will bring in the most money versus cutting costs. As we embrace the lessons from recent years and chart a course towards inclusive, technology-driven, and emotionally resonant experiences, we unlock the potential for events that not only capture hearts but also elevate the impact of charitable endeavors.
Main Topics
- Key elements of a successful fundraiser (02:35)
- The evolution of events since 2020 (09:55)
- Making events more engaging and profitable (16:48)
- Keeping fundraisers cost-effective (30:00)
- Offering a variety of auction items and price points (39:15)
- Online bidding software vs. paper bid sheets (45:20)
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