Certified Studio: Opening A Barbershop, Figuring Out How To Make Money As A Barber, & The Learnings Along The Way | Jaedz Wilson on Ellen Ave

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"So you went from cutting hair for the boys at school to like working in a barbershop, to that barbershop closing down. And then you just thought, sweet, I'll just all have my own barbershop."
Jaedz didn't think he'd open a barbershop at the age of 19. But when opportunity knocked, he thought why not.
This is the rollercoaster story of a crazy 12 months, from opening up shop, having a crazy opening day, then basically having no customers for months, then cracking the code, making money, having to shutdown, and opening back up in a new space.
Jaedz shows us what that journey looked like, his mindset throughout, crafty ways he managed to stay afloat and ways he managed to make money, behind the curtains of the business with all the numbers (income, margins, how it all works), and how he's managed to create the brand he has today.
It's one of my favourite and best chats to date. I hope you enjoy this chat.
Listen Now. Enjoy.
Show Notes:
(0:00) Introduction to the episode.
(2:30) Never thought he would open up a barbershop as a young Māori boy.
(3:50) Cutting the boys hair at school - thought he had clippers but was using a beard shaver.
(9:00) Fin's ice block side hustle story.
(12:25) Two years cut for free and was there to learn and upskill - to get to the point where he felt he could charge for his services.
(13:30) Without cutting for free he wouldn’t be where his am now.
(14:30) Jaedz just turned 19, who wants to work for a 19-year-old?
(15:45) Creating a space that people wanted to work in, not try to be someone people wanted to work for
(18:00) First week.
(24:30) Cracked it then had to close down - maths not mathing for rent.
(26:45) Genius play to use Clothing as marketing.
(28:00) Should Jaedz do posters.
(31:00) The comeback, owe it to everyone.
(33:00) Busy as.
(37:30) Numbers breakdown. Including: How much did you make the first day?
(44:00) Do it yourself so you know what it takes.
(48:30) Chylo plug.
(50:00) Treat people well and lift them up.
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Chapters

1. The Journey to Opening a Barbershop (00:00:00)

2. From Free Haircuts to Barbershop Ownership (00:09:15)

3. Building a Successful Barbershop (00:14:02)

4. Business Strategies and Challenges (00:24:24)

5. Start Barbershop, Build Brand (00:30:01)

6. Barber Shop Finances and Business Growth (00:37:32)

7. Time Management and Prioritizing in Business (00:43:20)

8. Building a Barbering Community (00:54:04)