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The Future is FEMMI | Esther Keown & Lydia O'Donnell on Ellen Ave
Manage episode 331493568 series 2798892
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Yea. The. Girls.
Co-founders Esther and Lydia started Femmi: a group of experienced female trainers and running coaches who want to lead, inspire and educate other female athletes on how to approach training in a holistic and healthy way. They focus on the physiology of the female body and how best to work with hormonal cycles to fulfil potential in performance.
They have over 100 athletes and 60 more waiting, a team with a doctor, nutritionist, and 10 trainers.
We discuss the creation of Femmi, views on 'health & fitness', how COVID affected the girls as athletes and with Femmi, how to charge for your services, the Femmi Scholarship Programme, and how they created a highly engaged community around the brand.
Listen now - enjoy.
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