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Cresta: How Generative AI is Transforming Customer Service

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Manage episode 400960116 series 2548283
Content provided by EM360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EM360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Generative AI is changing the world of customer service.

From deflection and reducing agent headcount using virtual agents/chatbots, or using automation to reduce handle time and after-call work, a lot of the conversation about generative AI in the customer service space has been centred around cost reduction.

But what are some of the more exciting, emerging use cases for AI in the space? And what key challenges can be solved?

In this episode of the EM360 Podcast, Analyst Zeus Kerravala speaks to Ping Wu, CEO at Cresta, to discuss:

  • Improving experiences for the end customer
  • How AI can transform your business
  • Advice for large enterprises attempting to build these solutions in house

  continue reading

211 episodes

Artwork
iconShare
 
Manage episode 400960116 series 2548283
Content provided by EM360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EM360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Generative AI is changing the world of customer service.

From deflection and reducing agent headcount using virtual agents/chatbots, or using automation to reduce handle time and after-call work, a lot of the conversation about generative AI in the customer service space has been centred around cost reduction.

But what are some of the more exciting, emerging use cases for AI in the space? And what key challenges can be solved?

In this episode of the EM360 Podcast, Analyst Zeus Kerravala speaks to Ping Wu, CEO at Cresta, to discuss:

  • Improving experiences for the end customer
  • How AI can transform your business
  • Advice for large enterprises attempting to build these solutions in house

  continue reading

211 episodes

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