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Empathy-Driven Email Marketing: Navigating Sensitive Seasons
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Join Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, CEO of eFocus Marketing, in this insightful episode of the "Email and Beyond" Marketing Podcast.
The discussion delves into the intricacies of bringing empathy into email marketing, especially during sensitive seasons like Mother's Day.
Listen in to discover:
- The Importance of Empathy in Email Marketing: Explore the significance of recognising the human experience behind events and the impact of marketing messages during sensitive times.
- Segmentation Strategies for Sensitive Seasons: Learn practical approaches to segmenting your audience, offering them choices, and respecting their preferences during emotionally charged periods.
- Balancing Empathy with Marketing Goals: Understand how brands can maintain a balance between being empathetic and achieving their marketing objectives, particularly during occasions like Mother's Day.
- Consistency and Value in Campaigns: Uncover the key role of consistency and delivering genuine value to build trust with your audience, ensuring your brand remains a reliable and understanding presence.
Tune in for valuable insights that go beyond conventional email marketing practices, providing a roadmap for crafting empathetic and effective campaigns during emotionally nuanced seasons.
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