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This vs. That: Guessing the Winning Options in A/B Tests

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Manage episode 387722057 series 2972195
Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.
Watch the full episode here!

You’ll Learn

  • Discount vs. No discount in the hero image
  • One vs. two CTA buttons in opt-in forms
  • Short- vs. long-form campaigns
  • Dark vs. light mode for CTR
  • Lifestyle vs. product images in the hero image
  • An image of a model vs. the image of the brand’s CEO in an opt-in form
  • The secret tool we’re testing at Flowium for A/B testing

Resources Mentioned in This Episode

Request Free Email Marketing Audit!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

  continue reading

194 episodes

Artwork
iconShare
 
Manage episode 387722057 series 2972195
Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.
Watch the full episode here!

You’ll Learn

  • Discount vs. No discount in the hero image
  • One vs. two CTA buttons in opt-in forms
  • Short- vs. long-form campaigns
  • Dark vs. light mode for CTR
  • Lifestyle vs. product images in the hero image
  • An image of a model vs. the image of the brand’s CEO in an opt-in form
  • The secret tool we’re testing at Flowium for A/B testing

Resources Mentioned in This Episode

Request Free Email Marketing Audit!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

  continue reading

194 episodes

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