The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Using RFM Segmentation to Personalize the Customer Journey
Manage episode 362826570 series 2972195
Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation.
RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for:
- Recency: How recently a customer has made a purchase
- Frequency: How often a customer makes purchases
- Monetary Value: How much money a customer has spent
Listen to the episode and learn how to use RFM segmentation to personalize your customer journey!
Request Free Email Marketing Audit!
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
194 episodes
Using RFM Segmentation to Personalize the Customer Journey
Email Einstein Ingenious eCommerce Email Marketing by Flowium
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Manage episode 362826570 series 2972195
Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation.
RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for:
- Recency: How recently a customer has made a purchase
- Frequency: How often a customer makes purchases
- Monetary Value: How much money a customer has spent
Listen to the episode and learn how to use RFM segmentation to personalize your customer journey!
Request Free Email Marketing Audit!
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
194 episodes
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Similar to Email Einstein Ingenious eCommerce Email Marketing by Flowium
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
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continue reading
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…
continue reading
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…
continue reading
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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