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Using RFM Segmentation to Personalize the Customer Journey
Manage episode 362826570 series 2972195
147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation.
RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for:
- Recency: How recently a customer has made a purchase
- Frequency: How often a customer makes purchases
- Monetary Value: How much money a customer has spent
Listen to the episode and learn how to use RFM segmentation to personalize your customer journey!
Request Free Email Marketing Audit!
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
194 episodes
Using RFM Segmentation to Personalize the Customer Journey
Email Einstein Ingenious eCommerce Email Marketing by Flowium
Manage episode 362826570 series 2972195
147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation.
RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for:
- Recency: How recently a customer has made a purchase
- Frequency: How often a customer makes purchases
- Monetary Value: How much money a customer has spent
Listen to the episode and learn how to use RFM segmentation to personalize your customer journey!
Request Free Email Marketing Audit!
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
194 episodes
All episodes
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