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From Sura to Single Malt
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Join us in this episode of the Embellish Pod as we embark on a fascinating journey through the evolution of whiskey in India! From ancient fermented rice beverages to world-class single malts, we explore how India has emerged as a significant player in the global whiskey scene.
In this episode, we delve into:
The historical roots of fermentation in ancient India, including traditional drinks like sura, Zutho, Apong, and Lugadi.
The impact of colonialism on India's drinking culture and the rise of Indian-made foreign liquor (IMFL).
The pioneering efforts of distilleries like Amrut and Rampur in creating premium single malts.
The unique characteristics of Indian whiskey, including the use of six-row barley and the influence of India's climate on maturation.
The challenges faced by Indian whiskey producers in the domestic and international markets.
Whether you're a whiskey enthusiast or just curious about the rich tapestry of Indian spirits, this episode is packed with insights and stories that bridge tradition and innovation.
Don't forget to subscribe to the Embellish Pod for more episodes exploring cultures and traditions from around the globe!
Links:
Website: www.embellishpod.com
Instagram: @embellishpod
TikTok: @embellishpod
If you enjoyed this episode, please leave a review and share your thoughts in the comments! Cheers!
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