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Using Localization to Innovate with Bykea's COO
Manage episode 284725107 series 2776120
Bykea is a ride sharing and delivery startup in Pakistan and the fastest growing startup in a country of 220 million people. Founded by serial entrepreneur Muneeb Maayr, Bykea is taking on the juggernauts Uber and Careem. The 5 year old startup is quickly growing due to its obsession with localizing the product to meet the needs of everyday Pakistanis and a “pounding the pavement” startup culture. In this episode we hear from Rafiq Malik, Bykea’s Chief Operating Officer whose passion for logistics and transportation enables him to run a tight ship while ensuring Bykea continues to experiment and grow every hour. Listen to learn:
- How Bykea continually uses localization to help them innovate and grow
- What helped Bykea grow quickly and be unafraid of the Ubers and Careems
- Ways to scale marketing in emerging markets
21 episodes
Manage episode 284725107 series 2776120
Bykea is a ride sharing and delivery startup in Pakistan and the fastest growing startup in a country of 220 million people. Founded by serial entrepreneur Muneeb Maayr, Bykea is taking on the juggernauts Uber and Careem. The 5 year old startup is quickly growing due to its obsession with localizing the product to meet the needs of everyday Pakistanis and a “pounding the pavement” startup culture. In this episode we hear from Rafiq Malik, Bykea’s Chief Operating Officer whose passion for logistics and transportation enables him to run a tight ship while ensuring Bykea continues to experiment and grow every hour. Listen to learn:
- How Bykea continually uses localization to help them innovate and grow
- What helped Bykea grow quickly and be unafraid of the Ubers and Careems
- Ways to scale marketing in emerging markets
21 episodes
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