34: Calls That Convert - The Art of Authentic Sales Calls
Manage episode 415507033 series 3511640
In this episode, Cass Duffill discusses how to have authentic discovery calls that convert in service-based businesses. She emphasizes the importance of being genuine, listening more than speaking, and putting the needs of potential clients first. Cass provides tips on creating a list of questions, offering ways to work with clients, and implementing a professional follow-up process. She also addresses the pricing dilemma and the importance of tracking leads and following up effectively.
Takeaways
- Authentic discovery calls can be genuine and create a win-win for both the entrepreneur and the potential client.
- Listening more than speaking is crucial during discovery calls to understand the potential client's needs and assess if you are the right fit.
- Offering ways to work with potential clients is important, whether it's one-on-one, group programs, memberships, or communities.
- Implementing a professional follow-up process is essential for converting potential clients into actual clients.
- Having well-defined prices and sticking to them helps overcome the pricing dilemma.
- Tracking leads and following up effectively increases the chances of converting potential clients.
Chapters
00:00 Introduction: The Challenge of Authentic Discovery Calls
07:39 Chapter 2: Listening More Than Speaking
13:13 Chapter 4: The Importance of a Professional Follow-Up Process
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Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!
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44 episodes