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#37: 7 Ways To Move Beyond Social Media For Marketing Impact
Manage episode 419452026 series 3511640
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In this episode, Cass Duffill discusses seven ways to improve marketing for online businesses. She emphasizes the importance of understanding buyer behaviour and bridging the marketing gap. Consistency in content creation and a focus on driving traffic to websites are also key. Duffill advises entrepreneurs to have a visibility marketing strategy that includes multiple platforms and channels. Planning quarterly and executing monthly, as well as prioritizing website improvement, are essential. She also highlights the need to move away from relying solely on social media and to create a strong online presence.
Takeaways
- Understand the behavior of your buyers and bridge the marketing gap to effectively communicate with them.
- Consistency in content creation is crucial for marketing success.
- Develop a visibility marketing strategy that includes multiple platforms and channels.
- Prioritize driving traffic to your website and focus on website improvement.
- Plan quarterly and execute monthly to stay organized and on track.
- Move away from relying solely on social media and create a strong online presence.
- Marketing should be enjoyable and tailored to your business.
Chapters
00:00 Understanding Buyer Behavior and Bridging the Marketing Gap
03:45 Consistency in Content Creation
05:35 Developing a Visibility Marketing Strategy
09:45 Quarterly Planning and Monthly Execution
10:51 Moving Beyond Social Media
11:46 Improving Your Website
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Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!
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