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Content provided by Matt Bailey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Bailey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Primal Branding: How Brands Build Passionate Fans
Manage episode 363060802 series 1101956
Content provided by Matt Bailey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Bailey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Patrick Hanlon has consulted with the worlds biggest brands (including the UN) and he shares what all of the big brands have in common. Based largely on his book, Primal Branding, he shares the seven elements of a brand; creation story, creed, icons, rituals, sacred words, nonbelievers, and a leader.
In this interview with Patrick, we break down the elements and how they work together as a system that can be developed, improved, measured and predictive. He explains how traditional marketing is broken and branding must bridge the emotional and rational part of our brain to be effective.
Learn more about your ad choices. Visit megaphone.fm/adchoices
149 episodes
Share
Manage episode 363060802 series 1101956
Content provided by Matt Bailey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Bailey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Patrick Hanlon has consulted with the worlds biggest brands (including the UN) and he shares what all of the big brands have in common. Based largely on his book, Primal Branding, he shares the seven elements of a brand; creation story, creed, icons, rituals, sacred words, nonbelievers, and a leader.
In this interview with Patrick, we break down the elements and how they work together as a system that can be developed, improved, measured and predictive. He explains how traditional marketing is broken and branding must bridge the emotional and rational part of our brain to be effective.
Learn more about your ad choices. Visit megaphone.fm/adchoices
149 episodes
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Similar to Endless Coffee Cup: Digital Marketing Education
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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…
continue reading
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…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
Business tips for startups by proven entrepreneurs
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continue reading
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