Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Ben Amos. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Amos or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Secret Sauce for Your Video Strategy with Jera Bean
Manage episode 415380013 series 1465906
Content provided by Ben Amos. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Amos or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Summary
In this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera encourages taking messy action and offers guidance on getting started with short-form video.
Takeaways
- Video strategy is the foundation of a successful social media presence. It involves understanding your goals, target audience, and the content pillars that align with your brand.
- Short-form video, such as Reels and TikToks, is a powerful tool for businesses in 2024. It allows for authentic communication, longer shelf life, and increased visibility on social media platforms.
- Transitioning from long-form to short-form video requires identifying smaller ideas within longer content and repurposing them for short-form platforms.
- Showing up authentically on social media involves sharing content in the four quadrants of secret sauce: foundational, personal, professional, and lighthearted.
- Taking messy action and starting with simple content ideas is key to getting started with short-form video. It's important to iterate and improve over time.
Chapters
00:00 - Introduction and Background
02:20 - Understanding Video Strategy
05:13 - Short-Form Video Strategy
07:24 - Aligning Format with Strategy
09:46 - The Importance of Short-Form Video
12:09 - Transitioning from Long-Form to Short-Form Video
16:21 - Overcoming the Fear of Being on Camera
25:19 - Balancing Secret Sauce and Expertise Content
36:11 - Taking Action and Getting Started with Short-Form Video
39:29 - Where to Learn More from Jera
Links from the show:
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
300 episodes
Share
Manage episode 415380013 series 1465906
Content provided by Ben Amos. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Amos or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Summary
In this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera encourages taking messy action and offers guidance on getting started with short-form video.
Takeaways
- Video strategy is the foundation of a successful social media presence. It involves understanding your goals, target audience, and the content pillars that align with your brand.
- Short-form video, such as Reels and TikToks, is a powerful tool for businesses in 2024. It allows for authentic communication, longer shelf life, and increased visibility on social media platforms.
- Transitioning from long-form to short-form video requires identifying smaller ideas within longer content and repurposing them for short-form platforms.
- Showing up authentically on social media involves sharing content in the four quadrants of secret sauce: foundational, personal, professional, and lighthearted.
- Taking messy action and starting with simple content ideas is key to getting started with short-form video. It's important to iterate and improve over time.
Chapters
00:00 - Introduction and Background
02:20 - Understanding Video Strategy
05:13 - Short-Form Video Strategy
07:24 - Aligning Format with Strategy
09:46 - The Importance of Short-Form Video
12:09 - Transitioning from Long-Form to Short-Form Video
16:21 - Overcoming the Fear of Being on Camera
25:19 - Balancing Secret Sauce and Expertise Content
36:11 - Taking Action and Getting Started with Short-Form Video
39:29 - Where to Learn More from Jera
Links from the show:
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
300 episodes
All episodes
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Similar to Engage Video Marketing Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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