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Episode 02- Mastering Customer Experience in a Hyperlocal Business
Manage episode 312042150 series 3217764
Abhishek Patil leads user growth at Dunzo; a billion-dollar company backed by Google. He is an ex-Sokratian who handled the e-commerce team (SOFIE) for scaling early-stage e-commerce business. Abhishek believes that growth can't be a hack and rather is a continuous experimentation process.
In This Episode...
We speak to Abhishek Patil about his journey as a marketing professional and discuss the nitty-gritty of growth marketing which includes:
- Exploring specifics of the hyperlocal business’ growth strategy
- Understanding how Dunzo tackles its churn rate
- Diving deep into Dunzo’s customer engagement and retention strategy
- Battling challenges in the hyperlocal industry
- Keeping up with the ever-increasing customer demand-supply chain
This episode is a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to double their business growth!
About EngageCast
EngageCast is a one-of-its-kind podcast series that brings to light riveting growth stories powered by WebEngage. Our stories cover the true essence of growth marketing, user engagement and retention, customer experience, entrepreneurship and a lot more.
Every episode features a conversation with top growth and marketing practitioners and entrepreneurs in the B2C space.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/webengage/message27 episodes
Manage episode 312042150 series 3217764
Abhishek Patil leads user growth at Dunzo; a billion-dollar company backed by Google. He is an ex-Sokratian who handled the e-commerce team (SOFIE) for scaling early-stage e-commerce business. Abhishek believes that growth can't be a hack and rather is a continuous experimentation process.
In This Episode...
We speak to Abhishek Patil about his journey as a marketing professional and discuss the nitty-gritty of growth marketing which includes:
- Exploring specifics of the hyperlocal business’ growth strategy
- Understanding how Dunzo tackles its churn rate
- Diving deep into Dunzo’s customer engagement and retention strategy
- Battling challenges in the hyperlocal industry
- Keeping up with the ever-increasing customer demand-supply chain
This episode is a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to double their business growth!
About EngageCast
EngageCast is a one-of-its-kind podcast series that brings to light riveting growth stories powered by WebEngage. Our stories cover the true essence of growth marketing, user engagement and retention, customer experience, entrepreneurship and a lot more.
Every episode features a conversation with top growth and marketing practitioners and entrepreneurs in the B2C space.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/webengage/message27 episodes
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