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Episode 04- How To Ace CRO for SaaS & Scaling your Growth Team

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Content provided by WebEngage. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WebEngage or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Lars Lofgren is the CEO of QuickSprout and ex-Director of Growth and Head of Marketing, KISSmetrics. He has considerable experience in growing businesses, building high performing teams and creating actionable CRO tactics for sustainable growth.

We speak to Lars about his experience as a marketing professional and discuss important aspects of SaaS growth marketing and CRO, which include:

1. Key learnings gleaned from working with industry leaders like Neil Patel
2. Things to avoid while building a SaaS business
3. Brilliant Strategies for forming high-performance growth teams
4. Unique CRO tactics and growth hacks to uplift web and mobile conversions
5. Impressive ways of maintaining your growth curve
6. Actionable ideas for designing the future roadmap for success

This episode is a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to boosting the business growth.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/webengage/message
  continue reading

27 episodes

Artwork
iconShare
 
Manage episode 312042148 series 3217764
Content provided by WebEngage. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WebEngage or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Lars Lofgren is the CEO of QuickSprout and ex-Director of Growth and Head of Marketing, KISSmetrics. He has considerable experience in growing businesses, building high performing teams and creating actionable CRO tactics for sustainable growth.

We speak to Lars about his experience as a marketing professional and discuss important aspects of SaaS growth marketing and CRO, which include:

1. Key learnings gleaned from working with industry leaders like Neil Patel
2. Things to avoid while building a SaaS business
3. Brilliant Strategies for forming high-performance growth teams
4. Unique CRO tactics and growth hacks to uplift web and mobile conversions
5. Impressive ways of maintaining your growth curve
6. Actionable ideas for designing the future roadmap for success

This episode is a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to boosting the business growth.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/webengage/message
  continue reading

27 episodes

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