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Ep 06: Bethany Barnes, Director of Investor Relations at Dr. Martens
Manage episode 343687892 series 3347769
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The majority of people working in investor relations discover the field after they have already started their careers. This is not the case for today’s guest, Bethany Barnes, Director of Investor Relations at Dr. Martens. While she spent some time as a retail analyst, Bethany always knew she wanted to work in IR, so she structured her career and work experience to position her to move into the field. Join us today as we discuss how she did this, what surprised her most about the role (despite her preparation!), and why she chose a job opportunity that meant she had to start the company’s IR from scratch. We hear how IR has evolved over the last few years, and why networking within, and across companies is so key to a successful career. We also learn about IR within Dr. Martens, from how Bethany is building her team to how she communicates with boards, to working with three brokers and to their focus on sustainability. Bethany is a credit to the field, so you don’t want to miss out on this exciting episode!
Key Points From This Episode:
- Welcome to Bethany Barnes, Director of Investor Relations at Dr. Martens.
- How Bethany moved from being a retail analyst into investor relations, and the companies she’s worked for.
- What surprised Bethany about her role as an IR: the importance of stakeholder management, and your relationships with colleagues and bosses.
- Setting up an IR function from scratch, and Bethany’s experience of starting with a blank page.
- How Bethany is building the IR team at Dr. Martens.
- Moving from a public company to a private company, and the differences Bethany has noticed.
- How Bethany communicates with boards, and the importance of the company secretary’s role!
- The evolution of IR, and the increasing appreciation for the field.
- Why a career in IR is ideal for those looking to continually question, learn and grow!
- Bethany’s experience balancing feedback from investors, and working with three brokers.
- Tips on how you can stay up-to-date with developments in the field!
- How Dr. Martens is investing in sustainability, and the role of the IR in communicating this to investors.
- Bethany’s advice to a new IR professional: build relationships, and let go of what you can’t control.
- What’s coming from Bethany’s next report, and the feedback she saw from the American roadshows.
- The evolution of conferences from pre- to post-pandemic states.
- What to expect from the Spotlight events coming in the year ahead.
- Who the investors are at Dr. Martens, and why they are not top of Bethany’s priorities.
- Bethany’s question to Krystina: What is the most common mistake she sees?
Links Mentioned in Today’s Episode:
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