Getting Good Personas with Ardath Albee and Guest Host Pamela Muldoon


Manage episode 182000255 series 1260676
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Buyers personas today are missing two things: depth and context. Ardath Albee dives deep into the complexities of building usable personas developing engaging content. Biography Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She applies over 28 years of business management and marketing experience to help companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers. Social Media Links: LinkedIn: Twitter: Facebook: Personal / Corporate Links: Website: LinkedIn:

67 episodes available. A new episode about every 9 days averaging 23 mins duration .