Ep 117: "Your Brand needs to Think Now about Multicultural Marketing.” with Mario X. Carrasco

Entrepreneurial Thinkers with Rob Ryan

Multicultural Marketing is today’s marketing- is your Brand ready? It’s a missed opportunity if you’re not understanding your whole community. Mario is an expert here to help you understand this, as his firm does for many of the world’s biggest brands and organizations. He’s a proud resident and community leader in Los Angeles (shoutout- San Fernando Valley!) and is the visionary founder of Think Now, a leading cultural insights agency.

Learn how companies like Target and the NFL succeed through authenticity, consistency, and diversity, and why your organization needs to prioritize these values. Discover why understanding and embracing the multicultural economy is not just a trend but a business imperative. Mario shares the pivotal role of leadership in driving successful multicultural initiatives and offers a glimpse into the future of this dynamic field. With clients ranging from major corporations to governments, Think Now's expertise is your key to connecting with diverse consumers. Tune in to hear Mario's story of unintended entrepreneurship, as well as insights on leveraging technology, understanding audience targeting, and the vital importance of authentic connections in the evolving landscape of multicultural marketing.

Feel free to follow and engage with MARIO here:

• LinkedIn: https://www.linkedin.com/in/marioxcarrasco/
• Instagram: https://www.instagram.com/mxcarrasco/
• Threads: https://www.threads.net/@mxcarrasco
• Podcast: https://open.spotify.com/show/3iSIVrpcCxZWqwG5WvnZ12?si=6677125927ff4524
• Podcast Website: http://www.newmainstreampodcast.com
• Website: https://thinknow.com/

We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide.

As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests.

¡Cheers y gracias!,

Entrepreneurial Thinkers Team.