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Ep 119: "The Business of Sport-Entrepreneurship out on the Trails" with Peter Abraham
Manage episode 424601789 series 2396802
Content provided by The Storytellers Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Storytellers Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In 2024 Entrepreneurs & Elite Athletes are more similar than ever. Entrepreneurial Thinking, Storytelling and Community Building are transforming the world of participatory sports. Peter Abraham, president of Abraham Content Marketing Studio, joins Rob, to uncover the keys behind building powerful personal brands and communities in the sports industry. They delve into the transformational power of sports, the rise of storytelling and entrepreneurial thinking, and the challenges and opportunities athletes face in building their personal brands. The discussion explores the role and best practices of storytelling in marketing and the impact of digital platforms on content creation.
Using Peter’s adventurous backstory from Vermont to Chamonix France to his prolific life and career in Los Angeles as a foundation, the two discuss some of the great individual athletes, brands and communities emerging right now, like Justin Williams, Hoka, Tom & Steuart Walton’s Bicycling investments in Bentonville Arkansas as well as the emergence of new sports like “gravel racing.” Peter emphasizes the importance of building community and creating memorable experiences in sports and entrepreneurship for Big Corporate brands and athletes alike. He highlights the power of bringing people together in real life and the profound impact this can have on brand engagement and loyalty.
Feel free to follow and engage with PETER here:
- LinkedIn: https://www.linkedin.com/in/peterabraham2/
- X: https://twitter.com/PeterAbraham
- Website: https://abrhm.com
- Medium Profile: https://peterabraham.medium.com
We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide.
As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests.
¡Cheers y gracias!,
Entrepreneurial Thinkers Team.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/entrepreneurialthinkers/message121 episodes
Share
Manage episode 424601789 series 2396802
Content provided by The Storytellers Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Storytellers Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In 2024 Entrepreneurs & Elite Athletes are more similar than ever. Entrepreneurial Thinking, Storytelling and Community Building are transforming the world of participatory sports. Peter Abraham, president of Abraham Content Marketing Studio, joins Rob, to uncover the keys behind building powerful personal brands and communities in the sports industry. They delve into the transformational power of sports, the rise of storytelling and entrepreneurial thinking, and the challenges and opportunities athletes face in building their personal brands. The discussion explores the role and best practices of storytelling in marketing and the impact of digital platforms on content creation.
Using Peter’s adventurous backstory from Vermont to Chamonix France to his prolific life and career in Los Angeles as a foundation, the two discuss some of the great individual athletes, brands and communities emerging right now, like Justin Williams, Hoka, Tom & Steuart Walton’s Bicycling investments in Bentonville Arkansas as well as the emergence of new sports like “gravel racing.” Peter emphasizes the importance of building community and creating memorable experiences in sports and entrepreneurship for Big Corporate brands and athletes alike. He highlights the power of bringing people together in real life and the profound impact this can have on brand engagement and loyalty.
Feel free to follow and engage with PETER here:
- LinkedIn: https://www.linkedin.com/in/peterabraham2/
- X: https://twitter.com/PeterAbraham
- Website: https://abrhm.com
- Medium Profile: https://peterabraham.medium.com
We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide.
As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests.
¡Cheers y gracias!,
Entrepreneurial Thinkers Team.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/entrepreneurialthinkers/message121 episodes
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Similar to Entrepreneurial Thinkers with Rob Ryan
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Each weekday, Marketplace’s Kai Ryssdal and Kimberly Adams make today make sense. Along with our supersmart listeners, we break down happenings in tech, the economy and culture. Every Tuesday we bring on a guest to dive deeper into one important topic. Because none of us is as smart as all of us.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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