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Create hype NOT by marketing dollar, BUT by kick ass UX with Florian Bohnert at Mobike NB7
Archived series ("Inactive feed" status)
When? This feed was archived on May 03, 2021 14:10 (). Last successful fetch was on March 21, 2021 06:08 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210540261 series 2361481
- Guerrilla marketing history behind UBER, Mobike and others
- Marketing dollar is usually spent without clear ROI, UI/UX is more valuable in the long run
- Focusing on user experience is the key aspect to increase stickiness
- Focusing on UX to increase brick 3 of the user acquisition process (acquisition, activation, retention, revenue, referral)
- Learning from company growth from dozens to hundreds of employees
- Entrepreneurship in China
- Prerequisites to be a fast growing company in addition to great product
- Mobike story and vision
LinkedIn @florianbohnert Twitter @mobikeflo
Facebook Page @thechloedoyeon
11 episodes
Create hype NOT by marketing dollar, BUT by kick ass UX with Florian Bohnert at Mobike NB7
Entrepreneur's Not A But B strategy: Marketing, Growth, Business Development
Archived series ("Inactive feed" status)
When? This feed was archived on May 03, 2021 14:10 (). Last successful fetch was on March 21, 2021 06:08 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210540261 series 2361481
- Guerrilla marketing history behind UBER, Mobike and others
- Marketing dollar is usually spent without clear ROI, UI/UX is more valuable in the long run
- Focusing on user experience is the key aspect to increase stickiness
- Focusing on UX to increase brick 3 of the user acquisition process (acquisition, activation, retention, revenue, referral)
- Learning from company growth from dozens to hundreds of employees
- Entrepreneurship in China
- Prerequisites to be a fast growing company in addition to great product
- Mobike story and vision
LinkedIn @florianbohnert Twitter @mobikeflo
Facebook Page @thechloedoyeon
11 episodes
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