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E22: Jonathan Liang - Co-Founder of Jonathan Liang/Brand Director of KSK - The Power of Branding, What is Branding, What is Design, Entrepreneurship in Fashion
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In this episode we get a chance to talk to Jonathan Liang, Brand Director of KSK group, and Co-Founder of the Jonathan Liang fashion brand spanning across 11 locations from Hong Kong, China, Japan, Malaysia and Singapore. In this episode we briefly cover Jonathan’s story of becoming a fashion entrepreneur, working in corporate luxury fashion under a few brands under LVMH to smaller popular brands such as IRO Paris, and the DD collective. Towards the middle we dive deep and discuss what exactly is brand and design for Jonathan, what is iconic vs trending, and if fashion is actually solving anything from a design standpoint.
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