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Do’s and Don’ts for Your Personal Brand [Ep. 48]
Manage episode 444076918 series 3523921
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In today’s episode, Laura and Julia share five suggestions for creating a successful personal brand. Our hosts discuss the benefits of tracking your online presence, structuring with adaptability in mind, learning from credible professionals, and utilizing controversy carefully. Brand building can have disastrous — or wondrous — effects on your business, so listen in, and learn how to create a profitable brand consumers trust!
Takeaways:
1 - Ask for feedback from experienced, proven professionals in your field, and incorporate it into your pre-existing brand.
2 - Keeping track of your online presence, and utilizing tools like Google alerts, can give you an up-to-date and complex understanding of your evolving brand, and the brand of competitors.
3 - Examining the strategies and intentions behind your professional goals allows for a clearer and more organized understanding of your direction.
4 - Organizing your brand to allow for evolution and adaptation can enhance your performance in the ever-changing media landscape.
5 - Ensure that your online presence is professional, and utilize “hot takes” or controversy carefully and only when appropriate.
Today’s Resource Recommendations:
04:00 - Episode 2, focused on creating strategic partnerships and collaborations! (https://youtu.be/8sZ4WeRsu38)
05:27 - Google Alerts, a great way to track your business and professional reputation. (https://www.google.com/alerts)
17:11 - 04:50 - Our first episode of four on personal brand! (Episodes 9 through 13, https://youtu.be/B6XDA59_0-U?si=XMhjvjKZCNIHsQQW)
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Chapters:
00:00 - Introduction
02:03 - Suggestion #1: Consult with experts!
04:52 - Suggestion #2: Monitor your online presence!
06:43 - Suggestion #3: Reflect on your goals!
08:23 - Suggestion #4: Be adaptable!
11:45 - Suggestion #5: Avoid controversy (or don’t!)
17:06 - Conclusion
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