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When Hiring Internally Makes Sense
Manage episode 431271496 series 3523921
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In this episode, Laura and Julia suggest five organizational elements that pair well with internal marketing services and teams, as opposed to an external agency. Our ever-objective hosts discuss how certain organizational preferences and strategies, such as a need for long term internal capabilities, firm control, and close integration, as well as considerations of long term cost considerations and cultural fit, can often be better served in-house, within an organization’s own marketing department. Listen in to know if your organization needs to ditch the agency — even one as wonderful as Vision! — and forge its own (marketing) path!
Takeaways:
Internal marketing may be right for your organization if…
- You have a need for high control and close integration
- You have a need for industry specific experience
- You have a need for long-term internal capabilities
- Internal marketing is cheaper for you in the long-term
- Your industry culture and commitment would function better with an internal team
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