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Laurie Hood - IBM
Manage episode 157478401 series 1222942
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Episerver Digital Ninety-Nines series: In this podcast, Laurie Hood, World Wide Portfolio Marketing Leader at IBM, discusses the challenges of staying on top of industry trends, the impact today’s consumer-driven world has on both B2B and B2C marketers, and the important role personalization plays in increasing conversions.
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