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You can't defeat ultrasound advertising!

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Manage episode 263339605 series 2093223
Content provided by Euro Digital Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Euro Digital Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ultrasound technology embeds high-frequency tones that are inaudible to humans in advertisements, web pages, and even physical locations like retail stores. These ultrasound "beacons" emit their audio sequences with speakers, and almost any device microphone—like those accessed by an app on a smartphone or tablet—can detect the signal and start to put together a picture of what ads you've seen, what sites you've perused, and even where you've been. Sean Patterson and Matthias Subik discuss implications.
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19 episodes

Artwork
iconShare
 
Manage episode 263339605 series 2093223
Content provided by Euro Digital Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Euro Digital Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ultrasound technology embeds high-frequency tones that are inaudible to humans in advertisements, web pages, and even physical locations like retail stores. These ultrasound "beacons" emit their audio sequences with speakers, and almost any device microphone—like those accessed by an app on a smartphone or tablet—can detect the signal and start to put together a picture of what ads you've seen, what sites you've perused, and even where you've been. Sean Patterson and Matthias Subik discuss implications.
  continue reading

19 episodes

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