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DecideAndAct: entry-level Swiss watchmaking on the counter-offensive
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Alexander Bennouna, former CEO of Victorinox watches and an expert in the challenges facing the most affordable segment of Swiss watch production, is launching a Swiss-made brand priced under CHF 400 – DecideAndAct – positioned around “21st century values”. He is betting on the engagement value of a brand with “social meaning”, at a time when the entry-level segment has been struggling with structural problems for several years. Go. to article.
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