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Interview with Georges Kern, CEO of Breitling

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With his “new luxury” concept, the Breitling boss wants to take the brand into a price segment beyond the symbolic CHF 10,000 mark. The recent launch of the Super Chronomat reflects this strategy. Georges Kern is also a strong advocate of “hyper-presence”, in order to be among the winners of the increasing polarisation among watch brands. Interview.

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21 episodes

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 27, 2024 03:49 (7M ago)

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Manage episode 299096056 series 2943402
Content provided by Europa Star. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Europa Star or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With his “new luxury” concept, the Breitling boss wants to take the brand into a price segment beyond the symbolic CHF 10,000 mark. The recent launch of the Super Chronomat reflects this strategy. Georges Kern is also a strong advocate of “hyper-presence”, in order to be among the winners of the increasing polarisation among watch brands. Interview.

  continue reading

21 episodes

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