#125 How to deal with rejection & build resilience as an SDR with Bisho Chamssuddin, SDR Coach

Europe's B2B SaaS Sales Podcast

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2+ y ago 29:08

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Bisho Chamssuddin went “from molecular biology to sales”, thriving in face-to-face sales.

He is OK with rejection & resilience, but not unrealistic goals for SDRs without getting external support.

Here are 3 Insights on how to build a predictable demand generation process after getting a lot of sales coaching from our dialogue in our Europe’s B2B SaaS Sales Podcast:

1️⃣ Rejection requires resilience

The rejection he experienced was “unreal” in terms of having 200+ “outreaches” per day.

And getting rejected 180+ times of it. Every day.

A key for him was to not take rejection personally & focus on improving the process.

2️⃣ Record & review your sales calls

Both the sales manager and the rep should review their sales conversations.

Then reconstruct these conversation in mock-up calls. Then “rinse & repeat”.

At scale, not only for 1-2 mock-up calls.

3️⃣ Aim for people with an elite athlete mindset

You need people who want to be the best at what they do.

To improve 1% every day. To get feedback, implement quickly, and continue learning.

This has 100% to do with getting the right coaching to build the right sales systems & 0% with product training.

P.S. PM me if you want to get on Bisho’s weekly Wednesday SDR small group coaching call.
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