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#142 How to use an outside-in rather than inside-out approach with prospects with Nicole Becker, CSO at BSI

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Content provided by Unique x SalesPlaybook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unique x SalesPlaybook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nicole started her sales career at SAP back in 2007. Now she is leading a team of Account Managers as well as Account Executives as CSO at the CRM company BSI. Have you heard of an outside-in vs. inside-out approach? I did not. Nicole explains what she means by that and how you can apply it in your company.

  continue reading

153 episodes

Artwork
iconShare
 
Manage episode 347943657 series 2971433
Content provided by Unique x SalesPlaybook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unique x SalesPlaybook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nicole started her sales career at SAP back in 2007. Now she is leading a team of Account Managers as well as Account Executives as CSO at the CRM company BSI. Have you heard of an outside-in vs. inside-out approach? I did not. Nicole explains what she means by that and how you can apply it in your company.

  continue reading

153 episodes

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